Busy Signal Hoping Whole World Answers His Dancehall Call

Most dancehall artists' careers have crashed and burned on American shores. From Yellowman to Shabba Ranks to Buju Banton, some of Jamaica's most definitive vocalists couldn't break through to a larger audience due to unwise collaborations, questionable judgments and bad advice.

Busy Signal, who boasts a collab with M.I.A. on the new Major Lazer EP, is determined not to follow that path.

"I've learned from their mistakes, " the man born Reanno Gordon tells Spinner. "I try to think outside the box, beyond Jamaica. I mean, we sing gun lyrics here, and burn fire on this and burn fire on that, but that won't bring you to the level that you need to go. I've seen this over and over again with artists from Jamaica. You sing those songs locally, people go crazy, but at the end of the day that won't bring you to the wide level of exposure cause you're probably lashing out against those that would be accepting you."

Busy has managed to create huge domestic hits while pursuing hybrid rhythms and cool foreign collaborations. Nothing in his rapidly growing catalog sounds like the watered-down crossovers of years past, which saw hard-as-nails dancehall artists recording urban radio-baiting slow jams.

His new album 'D.O.B.' (which stands for "Difference of Busy" may contain covers of Phil Collins' 'One More Night' and a one-drop revision of the Commodores' 'Night Shift,' but both versions cut deep and don't feel like blatant sellouts.

Source: OUTAROAD     Views: 1050

ARTISTS IN THIS ARTICLE