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DON CORNELIUS, 'SOUL TRAIN' CREATOR IS DEAD

On Wednesday, February 1, 2012

Producer and host who created the dance show 'Soul Train', Don Cornelius has died. He was shot dead in his Los Angeles home in what appears to be a suicide. Reports are that ne...

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Adamari (Qedamawi or Qadamawi) is Ethiopian for 'first', and may also mean 'old' or 'holy'. Haile Selassie was often reffered to as Qadamawi Haile Selassie I, The First, by reknown artists such as Bob Marley, Dennis Brown & Garnett Silk. Adamari is dedicated to the immediate and futuristic reinvention of mainstream dancehall music, reggae music, soca music, punta music, hip-hop music and other Urban or Caribbean music. As a young company owned and operated by young entrepreneurs, it is Adamari's ultimate ambition to serve as a popular catalyst for the present & future generations of musical entertainment & event production & digital distribution of popular music. [MORE...]

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Yg http://www.adamari.net/YG   
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Yg has released 6 Videos on Adamari.Net.

Since Warren G’s “Regulate…G Funk Era” gave Def Jam/Rush Associated Labels a much needed hit in 1994, arriving just as reports of the label's insolvency surfaced, the New York-based powerhouse has largely steered clear of West Coast rap, hewing almost exclusively to East Coast and Southern artists like Jay-Z, Ghostface Killah and Method Man, as well as Young Jeezy. But as the legendary imprint prepares to celebrate its 25th anniversary, the label has returned to the Southland, inking a deal with Compton’s Y.G., a rapper loosely affiliated with the jerkin’ movement, and one who has amassed an impressive regional following sans radio or commercial backing.

Best known for a series of scabrous sex-themed songs with unprintable titles, the 19-year-old has swapped gang life for the recording booth and hasn’t looked back, racking up enviable MySpace metrics: over 1.5 million profile views, a pair of songs with over 1 million plays each and a third approaching seven digits.

According to Max Gousse, the senior VP of A&R at Island/Def Jam who inked the rapper, the signing stemmed from a newfound emphasis on West Coast artists by label president/CEO L.A. Reid, as well as, of course, Y.G.’s skills and stage presence.

“It started with L.A. making the investment and commitment in bringing out three A&R’s to the West Coast. We’ve been out here searching for the cream of the crop,” said Gousse, who is best known for developing B2K. “I didn’t sign Y.G. because of his connection to the jerkin' movement. I signed him because he has a command of the crowd that reminded me of the classic MCs. You don’t see many young rappers with that kind of command, especially from someone who has never signed a record deal.”

For the intricately tattooed teenager, the signing represents both a form of salvation and the culmination of a long courting process.

“I decided to sign with Def Jam because that was the label that I’d been hearing about for my entire life. It’s a 100% blessing,” said Y.G., who has already achieved that first pro forma major label achievement — a track featuring Lil Wayne (“Heard Em All” remix). “It’s a crazy feeling. My little brother had a few of his friends from their jerkin' crew over the other night, and I was just playing around with them. Knowing that they looked up to me like that was an incredible feeling.”

Like many of the artists within the jerkin’ constellation, Y.G.’s music revolves around the day-to-day travails of the average teenager. Indeed, he attributes his heavy popularity to his relatability.

“My music is about my everyday life," he said. "That’s why I think so many young people like it — they can relate. It’s what they and their friends are going through every day — shopping, looking for girls, getting in and out of trouble.”

According to Gousse, a video is in the works for lead single, “Toot it and Boot It,” with Y.G.’s full-length debut tentatively slated for release some time in the first half of 2010.

--Jeff Weiss

Photo courtesy Y.G. / Island/Def Jam

MySpace: myspace.com/YG
 
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VIDEOS ON ADAMARI TV

6 Videos Total  
 
Toot It & Boot It - Adamari TV
Toot It & Boot It
Fri. Apr 16, 10
Take It Back - Adamari TV
Take It Back
Fri. Apr 16, 10
Heart Beat - Adamari TV
Heart Beat
Fri. Apr 16, 10
Betta Ask Somebody - Adamari TV
Betta Ask Somebody
Fri. Apr 16, 10
 
Come On - Adamari TV
Come On
Fri. Apr 16, 10
Sean Paul & Ray J Live @ Club Nokia!!! - Adamari TV
Sean Paul & Ray J Live @ Club Nokia!!!
Sun. May 2, 10
  
 
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Adamari.Net

Adamari was established July 2007 and represents the fruition of creative and groundbreaking genius in musical entertainment, reggae music production and reggae music event management. Boasting a strategic reggae music marketing and reggae music production team with collective experience and expertise of over 70 years, Adamari Empire is comprised of 3 mainstays that allows, it as an entity, to saturate all facets of its target market: Adamari Studios - event brokerage and event production; Adamari Records - artist management and recording label; and Adamari Distribution - online digital sales of popular audio, video, and mobile content.


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